BRAND MESSAGING & WRITING
Copy That Moves Your Audience to Act
Let's attract your audience, close deals, and convert your customers into brand ambassadors.
I start by clarifying your organization's differentiators, understanding your audience, and determining how you are uniquely positioned to meet your audience's needs. Then I develop a voice for your brand that feels like you and resonates with your audience.
Beyond brand messaging, I provide versatile writing styles that range promotional, educational, technical, and storytelling. I also optimize web content for SEO.
Recent Work
Brand Strategy and Messaging
Family Life Christian Church
I developed a branding and ministry strategy anchored in Family Life Christian Church's vision, mission, and values. I used competitive market research to clarify the church's differentiators, develop a brand personality, and create audience personas. I used that strategy as the basis for consistent but flexible brand messaging.
Brand Messaging and Web Copy
Navigation Church
I developed Navigation Church's brand strategy and messaging, then used it to wireframe and write copy for their homepage. I focused on how users experience and navigate the site, optimizing SEO, and maintaining the brand identity and voice.
Lead Generation
ArtSpeak Creative
I wrote the pillar article "How to Create a Marketing Campaign for Your Church" to bolster ArtSpeak Creative's SEO and position them as an expert in the field of church marketing. I also pitched and developed a customizable lead-gen document to capture new subscribers and move potential clients down ArtSpeak's sales funnel.
Nonprofit Donor Reporting
Concordia Seminary
I balanced the needs of two audiences in the article "Recruiting the Next Generation of Church Leaders." First, I spoke to donors to report on Concordia Seminary's recruitment work. Second, I encouraged potential students to apply. The article was published in the summer 2020 edition of Concordia Seminary magazine.
